In our “Makyaj Şehirde” (Make up in the City) YouTube channel, by our video content titled “Would you like to try a lipstick simultaneously with Danla Biliç?” we offered our viewers “media first” product experience by using “Virtual Try On” feature for the first time in Turkey.
Thanks to YouTube AR technology, followers who watch the video can see all the shades of Super Stay Matte Ink Liquid Matte Lipstick Series on their own lips by turning the front camera of their devices on, additionally they can share this fun experience with Danla Biliç.
Bronze Effie Award - Personal Care
Felis l Use of New Technologies
Ajans: 4129Grey
CEO&CCO: Alemşah Öztürk
Dijital İletişim Direktörü: Kayhan Dural
Yaratıcı Grup: Ceren Arpa, Selin Dönmez, Caner Özakar, Didar Aktaş
Marka Direktörü: Didem Çetin
Marka Yöneticisi: Melike Poyraz
CEO&CCO: Alemşah Öztürk
Dijital İletişim Direktörü: Kayhan Dural
Yaratıcı Grup: Ceren Arpa, Selin Dönmez, Caner Özakar, Didar Aktaş
Marka Direktörü: Didem Çetin
Marka Yöneticisi: Melike Poyraz
